Description
tokidoki is a globally recognized pop culture brand inspired by Japanese aesthetics, cofounded in 2005 by Italian artist Simone Legno and his partners Pooneh Mohajer and Ivan Arnold. It embodies a whimsical universe filled with cuteness, optimism, and innocence, populated by beloved characters such as magical unicorns, the gentle Moofia, the charming residents of Sweet Planet, and SANDy—a cactus girl with a tough appearance but a tender heart.
For nearly two decades, Simone Legno has dedicated unwavering passion to building an imaginative bridge between reality and fantasy, creating a distinctive world that radiates purity and hope. The brand’s influence is underscored by its commercial success: since its launch in 2012, the Unicorno blind box series has sold over two million units, becoming a perennial bestseller worldwide. With more than 10 million followers on Instagram, tokidoki continues to inspire a vibrant international community. In recognition of his cultural impact, Simone Legno was ranked 23rd in the 2021 Global Top 100 Pop Culture Artists list by London’s Daily Mail.
"In Japanese, 'tokidoki' means 'sometimes' (in Chinese, it signifies 'a moment that changes destiny'). I chose this word because everyone awaits a moment that can transform their life. Unexpectedly, or when you meet someone special, tokidoki grants you inner hope and strength, allowing you to embrace beauty and look forward to the future with a positive mindset."
——Simone Legno
Contents:
8x Cards per Pack
